Design by Iconize Visit the website of Industial Design Engineering Go to www.re-f-use.com home Design by iconize.nl Re-f-use exhibition, faculty of Industrial Design Engineering, Delft University of Technology

Landbergstraat 15, Delft. Opening hours: monday-thursday 9:00-21:00, friday: 9:00-18:00

Re-f-use - Sustainable products

Soda Pop Denim Levi's jeans

Material
  20% recycled polyester from PET-bottles
Design
  Levi Strauss
Manufacturer
  Levi Strauss, Japan

Year

  1995
Website
  http://www.levi.com
Sustainable
category


Design phase
 

Manufacturing
In 1995, Levi Strauss Japan introduced a limited edition of the Soda Pop Denim Levi's¨ jeans, made from denim yarn interwoven with 20% recycled polyester, which is the equivalent of 2 PET-bottles. Denim refuse, the remnants of cotton fabric from which Levi's jeans are made, are also recycled into denim paper. This paper is used for the company's letterheads, business cards and other paper products. In this way the company recycles 600 tons of denim scrap every year, which saves over 8,000 trees. Levis's¨ scrap is utilised in roofing, building materials, motor helmets, insulation and car seats. Gift from Levi Strauss Europe.